Cannabis Marketing Archives

Trust In Cannabis – Why It Matters More Now Than Ever

Trust In Cannabis – Why It Matters More Now Than Ever by Tara Coomans, CEO of Avaans Public Relations Member of NCIA’s Marketing and Advertising Committee This blog originally appeared on the National Cannabis Industry Association…

Cannabis Public Relations, Cannabis Social Media

Cannabis Influencer Campaigns: 5 Steps to Success

Cannabis PR has a number of tools in its tool belt, one of them is cannabis influencer partnerships. In cannabis, influencer marketing is establishing a significant place in the mix. When we see some of these campaigns, a little part of our…

Cannabis Public Relations, Cannabis Social Media

11 Twitter Accounts Every Cannabis CEO Should Follow

Cannabis CEOs have challenging jobs. You're in the fast-moving cannabis business, so you're also in the business of understanding trends and our industry. For that reason, we put together a shortlist of our favorite cannabis Twitter accounts,…

Cannabis Branding Expert Patrick Toste of Highopes

Cannabis Branding, Cannabis Social Media

Meet Cannabis Industry Branding Expert Patrick Toste of Highopes

Cannabis Industry Branding Expert Patrick Toste Urges Cannabis Brands to Cherish Your Customers and Rethink Instagram In an ongoing series this year, we'd like you to get to know some of the fantastic companies and people we've had a chance…

Cannabis Marketing, Cannabis Public Relations

3 Tips for Cannabis PR Success

Achieving cannabis PR success is possible -Now is a great time to take stock to define what success looks like. With the hectic tradeshow season behind us for the year, you're probably sitting down to do some planning for next year (finally!) If…

Cannabis Marketing, Cannabis Public Relations

Should You Hire In-House or Cannabis Agency for Marketing and PR?

What do big cannabis brands and cannabis start-up entrepreneurs have in common? They're all asking one another, should I hire a cannabis agency or should I hire an in-house team? They're asking themselves this question against a wild backdrop…

Cannabis Marketing, CBD Marketing

CBD Marketing & PR: Don’t Let Hemp Seed Oil Steal Your Thunder

You know it: CBD beauty marketing is competitive. We've all seen it, it's a thing, especially in the beauty industry: big-name players with big budgets purposely confusing consumers with hemp seed oil to take advantage of the CBD beauty marketing…

Cannabis Marketing, Cannabis Public Relations

Turning Cannabis Event Marketing into Public Relations Opportunities

As of today, there are 108 cannabis tradeshows and expos around the world listed on our conference resource. It's near impossible to go to them all and more importantly when you do choose one, how do you turn an event into a PR opportunity? We're…

Cannabis Public Relations, Cannabis Social Media

5 Steps to Cannabis PR Crisis Planning

For most cannabis brands, it's not a matter of IF there will be a cannabis PR crisis, it's a matter of when. The cannabis industry is in it's most nacsent stages. The regulations are ever-changing, the research is emerging and the deals are…