Meet Primo PR
Our team is comprised of strategists and doers who make your public relations and media relations fly higher than ever before.
TARA COOMANS
President
Tara Coomans is an award-winning communications strategist working in emerging industries since 2008 and cannabis since 2016. Her client work with publically traded companies and international brands includes wellness, travel, lifestyle, and technology verticals.
Her clients have appeared in national business, lifestyle, fitness and technology outlets. She and her team secure tens of millions of dollars of earned media, in top-tier outlets, annually for her cannabis clients.
LAURA NYSTROM
Vice President
Laura cut her teeth at world-renowned PR firm Fleishman-Hillard, then worked in-house PR at one of the world’s most famous telescopes in the world. Her insight into media relations and outreach in emerging and technical industries is only matched by her over 10 years experience in digital marketing. Laura’s ability to manage details with professionalism and consistency makes her a standout and someone you want on your team.
MELISSA VITALE
Senior Public Relations Director
New York-based Melissa ensures our clients have a presence in the media epicenter of the US. Melissa is a laser-focused publicist, nimble enough to catch daily opportunities and strategic enough to plan for press months in advance.
ANU KHER
Senior Public Relations Director
LA-based Anu brings her years of earned media and dedication to every one of our clients. Most recently, she worked with Fortune 100 brands at Edelman, but prefers the more intimate client and press relationships at a boutique firm like ours. Anu has placed executives and brands in top tier outlets throughout her entire career and deeply understands how to make your brand and product stand out in the media.
HEIDI CARREON
Public Relations Account Coordinator
Heidi is a Southern California Native and University of Southern California Annenberg School of Journalism graduate. Heidi is a modern-day, multi-talented execution expert on everything from media relations to copywriting and content like video editing to social media. Heidi’s can-do attitude make her a client favorite.
LAURA DVIR
Creative Designer
Laura’s deep experience in building brand identities across industries enables her to see your brand 5, 10, 15 years down the line. Her intuitive ability to understand a brand’s ethos within design makes her an indispensable asset to the Primo PR team. From ad campaigns and promotional products to business cards, logos and packaging, Laura will capture your brand’s full potential from the start.
