Meet Primo PR
Our team is comprised of strategists and doers who make your public relations and media relations fly higher than ever before.
TARA COOMANS
President
Tara Coomans is an award-winning communications strategist working in emerging industries since 2008 and cannabis since 2016. Her client work with publically traded companies and international brands includes wellness, travel, lifestyle, and technology verticals.
Her clients have appeared in national business, lifestyle, fitness and technology outlets. She has secured over $5 million dollars of press for her cannabis clients.
LAURA NYSTROM
Laura cut her teeth at world-renowned PR firm Fleishman-Hillard, then worked in-house PR at one of the world’s most famous telescopes in the world. Her insight into media relations and outreach in emerging and technical industries is only matched by her over 10 years experience in digital marketing. Laura’s ability to manage details with professionalism and consistency makes her a standout and someone you want on your team.
JASON KAMA
With decades of agency and spokesperson experience, Jason’s judgment, messaging and media relations strategy set him apart from the start. Always with his fingers on the pulse of the industry and identifying new opportunities, Jason is the left-brain/right-brain unicorn who brings the creative persistence to your public relations.
HEIDI CARREON
Heidi is a Southern California Native and University of Southern California Annenberg School of Journalism graduate. Heidi is a modern-day, multi-talented execution expert on everything from media relations to copywriting and content like video editing to social media. Heidi’s can-do attitude make her a client favorite.
LAURA DVIR
Laura’s deep experience in building brand identities across industries enables her to see your brand 5, 10, 15 years down the line. Her intuitive ability to understand a brand’s ethos within design makes her an indispensable asset to the Primo PR team. From ad campaigns and promotional products to business cards, logos and packaging, Laura will capture your brand’s full potential from the start.
