Posts

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Meet Chris Shreeve Cannabis Advertising Expert

Meet Chris Shreeve, cannabis advertising expert for programmatic ad buys. Based in Seattle, not only is Chris co-founder of PrograMetrix, a nationally recognized programmatic advertising agency for cannabis brands (not "just" CBD) he is also…
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Michael Rosenfeld Cannabis Advertising Expert

Meet Michael Rosenfeld VP of Business Development at Cannavu. Michael is a cannabis advertising expert with the marketing chops to back up all his advice.  Michael's passion for brand building has been a career-long journey that made him into…
3 tips for cannabis brands to make news

4 Ways to Get Cannabis PR

PR is still a critical component of any cannabis brand’s consumer product strategy. And you might find that PR is expensive, so you might ask yourself, “how can I get PR for my cannabis business?” There are two reasons to ask this question.…
3 tips for cannabis brands to make news
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Is 420 PR Campaign Worth It for Cannabis Brands?

Should your cannabis company double down on a marketing or PR campaign during 420? It's popular for marketing firms and PR agencies to develop elaborate campaigns during this famous cannabis holiday. But is it worth it? Maybe. Who Are Your…
3 tips for cannabis brands to make news
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3 Tips for Hiring a Cannabis PR Firm

The cannabis industry is growing at a rapid rate, and cannabis-related products are being introduced to the market daily. As a result, cannabis PR firms have become increasingly popular for cannabis businesses looking to establish themselves…
3 tips for cannabis brands to make news
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3 Lessons Cannabis Tech Can Learn From Silicon Valley Failures

[3 minutes] Some have said that the fastest-growing sector in cannabis is cannabis technology. While cannabis technology companies often serve very specific regulatory needs and enter the marketplace in a tech-mature world (as opposed to…
3 tips for cannabis brands to make news
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Preparing for a Cannabis Product Recall

Is your cannabis brand prepared for a product recall? No one likes to talk about it, but it's probably not a question of IF, but when. Anyone who has been around consumer products for any period can tell you: product recalls are a fact of life.…
3 tips for cannabis brands to make news
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Questions to Ask Top Cannabis PR Firms

You may be at the beginning of your search, or you may have narrowed down your choices, but wherever you are in your cannabis PR firm search, you should know that the top cannabis PR firms should all have these skills. Notice these skills may…
3 tips for cannabis brands to make news

Capitalizing on the Trend of Celebrity Cannabis CEOs

So you want to make your CEO the star? It's a growing trend and there's still room for your celebrity cannabis CEO. The cannabis industry is ready for you, and you can take some tips from outside the cannabis industry to capitalize on the opportunity. From…
3 tips for cannabis brands to make news

3 Tips for Cannabis Brands to Make News in 2022

Cannabis brands need to think creativity for PR these days. Here are 3 tips for cannabis brands make news in 2022.