Preparing for a Cannabis Product Recall
Has your brand adequately prepared for a cannabis product recall? Advance planning will preserve your brand, relationships, and loyalty.
Author Archive for: Primo PR
Entries by Primo PR
3 Lessons Cannabis Tech Can Learn From Silicon Valley Failures
Some say cannabis tech is the fastest growing segment in cannabis. What can cannabis tech companies do to repeat past patterns?
5 Emotions For Your Marketing & When To Use Them
Imagine your advertising and marketing becoming 2X more effective overnight. Using emotions in marketing and branding is the key to more effective campaigns According to Roger Dooley, emotional ads work TWICE as well as rational ads. So it’s important your campaign incorporates emotion from the start. You can deploy these emotions through copy and creative in […]
PR Insights from the Eaze Cannabis Report
%%primary_category%% PR insights from the Eaze Cannabis Report for cannabis brands in 2021.
How Small Independent CPG Brands Use PR to Compete
Small, independent CPG brands can compete with laser focused PR and a clear customer-first experience. Case studies and data from Neilsen.
Top CBD Words to Include in Your Press Release or Content
Modern CBD PR takes keyword research into account when creating press releases and other content. See the words we have our eyes on.
Why Should Psychedelic Companies Invest in PR Now?
It’s much more than mushrooms, black lights, and velvet posters. A strategic cannabis PR campaign can help transform this image.
Questions to Ask Top Cannabis PR Firms
If you’re looking for a cannabis PR agency, here are 3 questions to ask your top cannabis PR firms to help you differentiate them from one another.
3 Publicity Ideas for Women Cannabis Entrepreneurs
Savvy women cannabis entrepreneurs celebrate being a woman with these three publicity ideas.
Melinda Adamec of Gabriel Marketing Group
We’re celebrating cannabis industry marketing & PR experts. Meet Melinda Adamec, SVPGabriel Marketing and cannabis industry expert.
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