So you want to make your CEO the star? It’s a growing trend and there’s still room for your celebrity cannabis CEO. The cannabis industry is ready for you, and you can take some tips from outside the cannabis industry to capitalize on the opportunity. From investment opportunities to increased brand value, to policy influence locally […]
There’s a secret hidden in ALL our brains that you can use for cannabis content marketing. Did you know that we’re all ruled by a super powerful hormone? It’s true. This hormone dominates decision-making, especially split-second choices like the ones digital users are making every day. Decisions like “click,” “like,” “retweet,” and more importantly, “buy” […]
Cannabis brands need to think creativity for PR these days. Here are 3 tips for cannabis brands make news in 2022.
You know it: CBD beauty marketing is competitive. We’ve all seen it, it’s a thing, especially in the beauty industry: big-name players with big budgets purposely confusing consumers with hemp seed oil to take advantage of the CBD beauty marketing trend. Except for one thing: hemp seed oil, while perfectly wonderful, does not contain CBD. […]
Public relations isn’t new, but cannabis PR hasn’t been around very long. You’ve probably heard that particularly because of limited advertising options, PR is an excellent investment in your company. But maybe you’re still wondering what you should expect from cannabis PR. Here are 9 reasons why every cannabis company should be investing in cannabis […]
Cannabis PR that celebrates your business goals makes even more sense as competition heats up for cannabis brands.
Kary Radestock is a cannabis industry leader and CEO of Hippo Packaging where she creates creative cannabis packaging for cannabis brands.
Will weed conventions continue to be important for cannabis industry? Learn about why this is a good question, and what you can do with it.
Allison Disney of Receptor Brands is one of the cannabis industry’s leading branding experts. She shares her insider tips here.
There’s no business like the cannabis business, we’re all in it together and despite (or maybe because of) the challenges, we love it. One of the areas with “challenges” is cannabis social media. Every cannabis brand knows that social media is an integral part of branding – and done right, it can play a pivotal […]
