Entries by Tara Coomans

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Should You Hire In-House or Cannabis Agency for Marketing and PR?

What do big cannabis brands and cannabis start-up entrepreneurs have in common? They’re all asking one another, should I hire a cannabis agency or should I hire an in-house team? They’re asking themselves this question against a wild backdrop and volatile cannabis marketplace. There’s a correction happening in the cannabis industry, meanwhile, thousands of cannabis […]

9 Reasons Every Cannabis Company Needs PR

Public relations isn’t new, but cannabis PR hasn’t been around very long. You’ve probably heard that particularly because of limited advertising options, PR is an excellent investment in your company. But maybe you’re still wondering what you should expect from cannabis PR. Here are 9 reasons why every cannabis company should be investing in cannabis […]

5 Ways Cannabis PR will Change in 2020

How should companies prepare for cannabis PR in 2020 with an ever-changing media landscape? While the cannabis industry shows no sign of slowing down, the media landscape has seen some dramatic changes in the last year, and that affects even the cannabis industry. According to Business Insider, 3,200 people in media have lost their jobs […]

The Best Kept Secret in Journalist Relations

It’s no secret that social media is relevant to cannabis brands. As I write this, Instagram is the social media darling of cannabis and lifestyle brands. Subject to change pending finicky social media trends. In the meantime, I’d like to bring a different perspective to another social channel you probably AREN’T using because it’s coming […]

Is A Press Release Worth It?

Is the press release dead?  For years now, that question has been hanging over the public relations/journalism world. And the question is a fair one – when millions of press releases are issued daily, often without consideration of the journalists receiving them, do press releases work anymore? And issuing a press release through a credible […]