Cannabis Industry Branding Expert Patrick Toste Urges Cannabis Brands to Cherish Your Customers and Rethink Instagram In an ongoing series this year, we’d like you to get to know some of the fantastic companies and people we’ve had a chance to collaborate with over the years. Our first interview is with an incredibly talented branding […]
6 Free Ways To Maximize Brand Value During a Cannabis Industry Correction Now is the time to maximize brand value with things that don’t cost extra. You’ve seen the headlines, the cannabis industry is experiencing its first correction. Consolidations abound. Business closures are making headlines. Capital markets are all but frozen to anyone besides the […]
So you want to make your CEO the star? It’s a growing trend and there’s still room for your celebrity cannabis CEO. The cannabis industry is ready for you, and you can take some tips from outside the cannabis industry to capitalize on the opportunity. From investment opportunities to increased brand value, to policy influence locally […]
There are only so many cannabis industry speaking spots in a given year. Securing a cannabis speaking engagement is an honor, so if your cannabis PR and marketing plan includes pitching tradeshow organizers, it’s never too early to get your house in order. Every conference opens calls for speakers differently and every conference accepts pitches […]
Achieving cannabis PR success is possible -Now is a great time to take stock to define what success looks like. With the hectic tradeshow season behind us for the year, you’re probably sitting down to do some planning for next year (finally!) If you’re like many cannabis brands, you’re taking a look at your current cannabis […]
What do big cannabis brands and cannabis start-up entrepreneurs have in common? They’re all asking one another, should I hire a cannabis agency or should I hire an in-house team? They’re asking themselves this question against a wild backdrop and volatile cannabis marketplace. There’s a correction happening in the cannabis industry, meanwhile, thousands of cannabis […]
You know it: CBD beauty marketing is competitive. We’ve all seen it, it’s a thing, especially in the beauty industry: big-name players with big budgets purposely confusing consumers with hemp seed oil to take advantage of the CBD beauty marketing trend. Except for one thing: hemp seed oil, while perfectly wonderful, does not contain CBD. […]
As of today, there are 108 cannabis tradeshows and expos around the world listed on our conference resource. It’s near impossible to go to them all and more importantly when you do choose one, how do you turn an event into a PR opportunity? We’re coming up on the annual big daddy of cannabis […]
We know, hiring a cannabis PR firm can be daunting. With increasing frequency, we’re hearing stories from cannabis colleagues who have experienced “bad PR.” What should you ask before hiring a cannabis PR firm? We truly believe many of these stories are due to client and agency were a mismatch, rather than a “bad PR […]
Public relations isn’t new, but cannabis PR hasn’t been around very long. You’ve probably heard that particularly because of limited advertising options, PR is an excellent investment in your company. But maybe you’re still wondering what you should expect from cannabis PR. Here are 9 reasons why every cannabis company should be investing in cannabis […]
