What do big cannabis brands and cannabis start-up entrepreneurs have in common? They’re all asking one another, should I hire a cannabis agency or should I hire an in-house team? They’re asking themselves this question against a wild backdrop and volatile cannabis marketplace. There’s a correction happening in the cannabis industry, meanwhile, thousands of cannabis […]
You know it: CBD beauty marketing is competitive. We’ve all seen it, it’s a thing, especially in the beauty industry: big-name players with big budgets purposely confusing consumers with hemp seed oil to take advantage of the CBD beauty marketing trend. Except for one thing: hemp seed oil, while perfectly wonderful, does not contain CBD. […]
As of today, there are 108 cannabis tradeshows and expos around the world listed on our conference resource. It’s near impossible to go to them all and more importantly when you do choose one, how do you turn an event into a PR opportunity? We’re coming up on the annual big daddy of cannabis […]
We know, hiring a cannabis PR firm can be daunting. With increasing frequency, we’re hearing stories from cannabis colleagues who have experienced “bad PR.” What should you ask before hiring a cannabis PR firm? We truly believe many of these stories are due to client and agency were a mismatch, rather than a “bad PR […]
Public relations isn’t new, but cannabis PR hasn’t been around very long. You’ve probably heard that particularly because of limited advertising options, PR is an excellent investment in your company. But maybe you’re still wondering what you should expect from cannabis PR. Here are 9 reasons why every cannabis company should be investing in cannabis […]
For most cannabis brands, it’s not a matter of IF there will be a cannabis PR crisis, it’s a matter of when. The cannabis industry is in it’s most nacsent stages. The regulations are ever-changing, the research is emerging and the deals are getting bigger. This is a perfect storm for a public relations crisis. […]
How should companies prepare for cannabis PR in 2020 with an ever-changing media landscape? While the cannabis industry shows no sign of slowing down, the media landscape has seen some dramatic changes in the last year, and that affects even the cannabis industry. According to Business Insider, 3,200 people in media have lost their jobs […]
There are some winning examples of cannabis social media – some things to think about if yours isn’t one-YET.
It’s no secret that social media is relevant to cannabis brands. As I write this, Instagram is the social media darling of cannabis and lifestyle brands. Subject to change pending finicky social media trends. In the meantime, I’d like to bring a different perspective to another social channel you probably AREN’T using because it’s coming […]
Is the press release dead? For years now, that question has been hanging over the public relations/journalism world. And the question is a fair one – when millions of press releases are issued daily, often without consideration of the journalists receiving them, do press releases work anymore? And issuing a press release through a credible […]
