Creating appropriate crisis communications strategies is necessary for any business, but this is especially true for a cannabis crisis. Whether it’s a recall, or a significant event hits the industry, cannabis companies must change how they handle potential problems that could challenge their success. This is especially true for CPG companies like cannabis brands who […]
The cannabis industry is growing rapidly, and with that growth comes an increasing demand for cannabis conferences and events, like the granddaddy, MJ Biz in Las Vegas. Obtaining media coverage at a crowded conference is almost never an accident. Maximize your event budget with these 3 strategies that will get you PR at MJ Biz. […]
The 3 Most Surprising 2020 Cannabis Insights for Cannabis Brands For cannabis brands, 2020 was an eye-opener. This week Eaze released their year in review for cannabis 2020 that offers cannabis brand insights. As a delivery service, Eaze can pick up on some fascinating stats from a year that was (hopefully) like none other. Unsurprisingly […]
Trust In Cannabis – Why It Matters More Now Than Ever by Tara Coomans, CEO of Avaans Public Relations Member of NCIA’s Marketing and Advertising Committee This blog originally appeared on the National Cannabis Industry Association As a country, the U.S. is experiencing what can best be described as the “age of distrust.” While public distrust in […]
Cannabis PR has a number of tools in its tool belt, one of them is cannabis influencer partnerships. In cannabis, influencer marketing is establishing a significant place in the mix. When we see some of these campaigns, a little part of our cannabis PR soul dies. Frankly, some of them are brand-damaging and unlikely to […]
Cannabis CEOs have challenging jobs. You’re in the fast-moving cannabis business, so you’re also in the business of understanding trends and our industry. For that reason, we put together a shortlist of our favorite cannabis Twitter accounts, tailored for the time-constrained cannabis CEO and C-suite. Twitter is an extremely useful listening tool, so we’ve curated […]
Cannabis Industry Branding Expert Patrick Toste Urges Cannabis Brands to Cherish Your Customers and Rethink Instagram In an ongoing series this year, we’d like you to get to know some of the fantastic companies and people we’ve had a chance to collaborate with over the years. Our first interview is with an incredibly talented branding […]
6 Free Ways To Maximize Brand Value During a Cannabis Industry Correction Now is the time to maximize brand value with things that don’t cost extra. You’ve seen the headlines, the cannabis industry is experiencing its first correction. Consolidations abound. Business closures are making headlines. Capital markets are all but frozen to anyone besides the […]
So you want to make your CEO the star? It’s a growing trend and there’s still room for your celebrity cannabis CEO. The cannabis industry is ready for you, and you can take some tips from outside the cannabis industry to capitalize on the opportunity. From investment opportunities to increased brand value, to policy influence locally […]
