Entries by Tara Coomans

9 Reasons Every Cannabis Company Needs PR

Public relations isn’t new, but cannabis PR hasn’t been around very long. You’ve probably heard that particularly because of limited advertising options, PR is an excellent investment in your company. But maybe you’re still wondering what you should expect from cannabis PR. Here are 9 reasons why every cannabis company should be investing in cannabis […]

5 Ways Cannabis PR will Change in 2020

How should companies prepare for cannabis PR in 2020 with an ever-changing media landscape? While the cannabis industry shows no sign of slowing down, the media landscape has seen some dramatic changes in the last year, and that affects even the cannabis industry. According to Business Insider, 3,200 people in media have lost their jobs […]

The Best Kept Secret in Journalist Relations

It’s no secret that social media is relevant to cannabis brands. As I write this, Instagram is the social media darling of cannabis and lifestyle brands. Subject to change pending finicky social media trends. In the meantime, I’d like to bring a different perspective to another social channel you probably AREN’T using because it’s coming […]

Is A Press Release Worth It?

Is the press release dead?  For years now, that question has been hanging over the public relations/journalism world. And the question is a fair one – when millions of press releases are issued daily, often without consideration of the journalists receiving them, do press releases work anymore? And issuing a press release through a credible […]

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What Cannabis Businesses Need To Learn From Consumer Brands – Fast

The stats are in: cannabis is the next “big” economy. Cannabis sales topped $6.7B in 2016 and by 2020, California’s cannabis market alone will top that number. Not too long ago, “marketing” to cannabis users was an easy proposition, there were a handful of publications and communities around which dedicated cannabis users gathered, they all […]

3 Cannabis Branding Tips for Businesses Preparing for Adult-Use

Cannabis Branding Is About To Become Extremely Important To Cannabis Entrepreneurs Adult-use marijuana is on the ballot and in the minds of thousands of people in the United States this fall. Adult-use, especially in California, because of its market size will change everything for cannabis companies. What should cannabis brands be thinking about in preparation […]