Because of continuing conversations with colleagues, brands, and influencers, I wanted to put some guidelines together for based on the FTC’s native advertising guidelines or influencer disclosure. The FTC has shot some arrows over the bow in the last several years regarding native advertising disclosure, including calling out Warner Bros. and Lord and Taylor. In both […]
Hiring a cannabis PR firm can help increase recognition, brand loyalty, and visibility in the community.
3 top cannabis pr firm attributes for hiring a cannabis PR firm that truly elevates your company in the cannabis industry.
6 Free Cannabis PR Ideas for an Industry Correction Now is the time to maximize brand value on things that don’t cost extra. You may look at these 6 cannabis PR ideas and wonder what they have to do with PR, but when you consider that your reputation is a holistic, dynamic entity, you can […]
Standing out at a major cannabis conference is important to your investment. Use these 3 strategies to get PR at MJ Biz.
At Avaans, we offer those services to our clients, but sometimes we find our clients think they need one thing when what they actually need is another. So what’s the difference and when should you use each as a strategy. In truth, your business probably needs ongoing campaigns for each of those, but breaking it […]
With more states legalizing cannabis, why use a cannabis PR agency in Los Angeles? We answer the top questions about cannabis PR agency locations.
Savvy cannabis beverage PR agencies, use keywords for research and content development like press releases.
Creating appropriate crisis communications strategies is necessary for any business, but this is especially true for a cannabis crisis. Whether it’s a recall, or a significant event hits the industry, cannabis companies must change how they handle potential problems that could challenge their success. This is especially true for CPG companies like cannabis brands who […]
The cannabis industry is growing rapidly, and with that growth comes an increasing demand for cannabis conferences and events, like the granddaddy, MJ Biz in Las Vegas. Obtaining media coverage at a crowded conference is almost never an accident. Maximize your event budget with these 3 strategies that will get you PR at MJ Biz. […]
