cannabis crisis PR tips

Cannabis Crisis Communication

Creating appropriate crisis communications strategies is necessary for any business, but this is especially true for a cannabis crisis. Whether it's a recall, or a significant event hits the industry, cannabis companies must change how they…
cannabis tradeshow pr strategies

3 Creative PR Strategies for Cannabis Tradeshows

The cannabis industry is growing rapidly, and with that growth comes an increasing demand for cannabis conferences and events, like the granddaddy, MJ Biz in Las Vegas. Obtaining media coverage at a crowded conference is almost never an accident.…
cannabis brand insights from Eaze 2020 report
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The 3 Most Surprising Insights for Cannabis Brands from 2020 Eaze Report

The 3 Most Surprising 2020 Cannabis Insights for Cannabis Brands For cannabis brands, 2020 was an eye-opener. This week Eaze released their year in review for cannabis 2020 that offers cannabis brand insights. As a delivery service, Eaze can…
Tara Coomans Primo PR
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Trust In Cannabis – Why It Matters More Now Than Ever

Trust In Cannabis – Why It Matters More Now Than Ever by Tara Coomans, CEO of Avaans Public Relations Member of NCIA’s Marketing and Advertising Committee This blog originally appeared on the National Cannabis Industry Association…
cannabis influencer
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Cannabis Influencer Campaigns: 5 Steps to Success

Cannabis PR has a number of tools in its tool belt, one of them is cannabis influencer partnerships. In cannabis, influencer marketing is establishing a significant place in the mix. When we see some of these campaigns, a little part of our…
cannabis ceo
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11 Twitter Accounts Every Cannabis CEO Should Follow

Cannabis CEOs have challenging jobs. You're in the fast-moving cannabis business, so you're also in the business of understanding trends and our industry. For that reason, we put together a shortlist of our favorite cannabis Twitter accounts,…
Cannabis Branding Expert Patrick Toste of Highopes
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Meet Cannabis Industry Branding Expert Patrick Toste of Highopes

Cannabis Industry Branding Expert Patrick Toste Urges Cannabis Brands to Cherish Your Customers and Rethink Instagram In an ongoing series this year, we'd like you to get to know some of the fantastic companies and people we've had a chance…
6 WAYS TO THRIVE DURING A CANNABIS CORRECTION WITHOUT ADDITIONAL COSTS
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6 Ways to Thrive During a Cannabis Correction Without Additional Costs

6 Free Ways To Maximize Brand Value During a Cannabis Industry Correction Now is the time to maximize brand value with things that don't cost extra. You've seen the headlines, the cannabis industry is experiencing its first correction. Consolidations…
Primo PR cannabis public relations

Capitalizing on the Trend of Celebrity Cannabis CEOs

So you want to make your CEO the star? It's a growing trend and there's still room for your celebrity cannabis CEO. The cannabis industry is ready for you, and you can take some tips from outside the cannabis industry to capitalize on the opportunity. From…