preparing for a cannabis product recall
,

Preparing for a Cannabis Product Recall

Has your brand adequately prepared for a cannabis product recall? Advance planning will preserve your brand, relationships, and loyalty.
cannabis tech CMO
,

3 Lessons Cannabis Tech Can Learn From Silicon Valley Failures

Some say cannabis tech is the fastest growing segment in cannabis. What can cannabis tech companies do to repeat past patterns?
5 emotional triggers in marketing
,

5 Emotions For Your Marketing & When To Use Them

Imagine your advertising and marketing becoming 2X more effective overnight. Using emotions in marketing and branding is the key to more effective campaigns According to Roger Dooley, emotional ads work TWICE as well as rational ads. So it's…
PR Insights from the Eaze Cannabis Report
,

PR Insights from the Eaze Cannabis Report

%%primary_category%% PR insights from the Eaze Cannabis Report for cannabis brands in 2021.
How Small Independent CPG Brands Thrive with PR
,

How Small Independent CPG Brands Use PR to Compete

Small, independent CPG brands can compete with laser focused PR and a clear customer-first experience. Case studies and data from Neilsen.
3 ways female cannabis entrepreneurs can secure media

Meet Cannabis Industry Branding Expert Patrick Toste of Highopes

Cannabis branding expert Patrick Toste encourages cannabis companies to cherish thier customers and rethink Instagram strategies.
Top CBD words to use in press releases
,

Top CBD Words to Include in Your Press Release or Content

Modern CBD PR takes keyword research into account when creating press releases and other content. See the words we have our eyes on.
Psychedelic Companies
,

Why Should Psychedelic Companies Invest in PR Now?

It’s much more than mushrooms, black lights, and velvet posters. A strategic cannabis PR campaign can help transform this image.
questions to ask top cannabis pr firms
,

Questions to Ask Top Cannabis PR Firms

If you're looking for a cannabis PR agency, here are 3 questions to ask your top cannabis PR firms to help you differentiate them from one another. 
3 ways female cannabis entrepreneurs can secure media
,

3 Publicity Ideas for Women Cannabis Entrepreneurs

Savvy women cannabis entrepreneurs celebrate being a woman with these three publicity ideas.