cannabis influencer
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Cannabis Influencer Campaigns: 5 Steps to Success

Cannabis PR has a number of tools in its tool belt, one of them is cannabis influencer partnerships. In cannabis, influencer marketing is establishing a significant place in the mix. When we see some of these campaigns, a little part of our…
cannabis ceo
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11 Twitter Accounts Every Cannabis CEO Should Follow

Cannabis CEOs have challenging jobs. You're in the fast-moving cannabis business, so you're also in the business of understanding trends and our industry. For that reason, we put together a shortlist of our favorite cannabis Twitter accounts,…
Cannabis Branding Expert Patrick Toste of Highopes
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Meet Cannabis Industry Branding Expert Patrick Toste of Highopes

Cannabis Industry Branding Expert Patrick Toste Urges Cannabis Brands to Cherish Your Customers and Rethink Instagram In an ongoing series this year, we'd like you to get to know some of the fantastic companies and people we've had a chance…
6 WAYS TO THRIVE DURING A CANNABIS CORRECTION WITHOUT ADDITIONAL COSTS
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6 Ways to Thrive During a Cannabis Correction Without Additional Costs

6 Free Ways To Maximize Brand Value During a Cannabis Industry Correction Now is the time to maximize brand value with things that don't cost extra. You've seen the headlines, the cannabis industry is experiencing its first correction. Consolidations…
Primo PR cannabis public relations

Capitalizing on the Trend of Celebrity Cannabis CEOs

So you want to make your CEO the star? It's a growing trend and there's still room for your celebrity cannabis CEO. The cannabis industry is ready for you, and you can take some tips from outside the cannabis industry to capitalize on the opportunity. From…
speaking at cannabis industry conferences

5 Tips To Secure Cannabis Speaking Engagements

There are only so many cannabis industry speaking spots in a given year. Securing a cannabis speaking engagement is an honor, so if your cannabis PR and marketing plan includes pitching tradeshow organizers, it's never too early to get your…
cannabis public relations success
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3 Tips for Cannabis PR Success

Achieving cannabis PR success is possible -Now is a great time to take stock to define what success looks like. With the hectic tradeshow season behind us for the year, you're probably sitting down to do some planning for next year (finally!) If…
Cannabis Agency
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Should You Hire In-House or Cannabis Agency for Marketing and PR?

What do big cannabis brands and cannabis start-up entrepreneurs have in common? They're all asking one another, should I hire a cannabis agency or should I hire an in-house team? They're asking themselves this question against a wild backdrop…
CBD beauty marketing
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CBD Marketing & PR: Don’t Let Hemp Seed Oil Steal Your Thunder

You know it: CBD beauty marketing is competitive. We've all seen it, it's a thing, especially in the beauty industry: big-name players with big budgets purposely confusing consumers with hemp seed oil to take advantage of the CBD beauty marketing…
cannabis marketing
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Turning Cannabis Event Marketing into Public Relations Opportunities

As of today, there are 108 cannabis tradeshows and expos around the world listed on our conference resource. It's near impossible to go to them all and more importantly when you do choose one,  how do you turn an event into a PR opportunity?   We're…