cannabis marketing stats

How Much Should You Spend on Cannabis Marketing?

How much should you use for cannabis marketing budgets? You can see the cannabis market changing daily and yet we haven't even reached anywhere close to a zenith in cannabis purchases. It's easy to be lulled into thinking that a growing market…
Cannabis PR

5 Tips Pre-Pitch Public Relations Tips for Cannabis Businesses

Are you ready to get press? Before you invite the press consider these  pre-pitch public relations tips for your cannabis business.    Brush up your social profiles.  No matter what your brand or your industry you always want to present…
Cannabis PR

How to Inspire Advocates in Cannabis Marketing

Marketing to influencers and advocates is all the rage, fueled in large part by social media. In cannabis marketing, it's particularly important. But if you've ever developed a campaign with influencers and/or advocates, you know it can be…
cannabis PR content marketing

The Secret to Captivating Cannabis Marketing Content

There's a secret hidden in ALL our brains that you can use for cannabis content marketing. Did you know that we're all ruled by a super powerful hormone? It's true. This hormone dominates decision-making, especially split-second choices like…
Primo PR cannabis brand

Stand By Your Brand

The Dave and Busters Tweet Lesson: Stand By Your Brand This week, with the Dave and Busters “Juan” tweet yet another social media gaffe made it’s what into the collective conversation. It sparked furious cries of racism.…