Cannabis Influencer Campaigns: 5 Steps to Success
Cannabis PR has a number of tools in its tool belt, one of them is cannabis influencer partnerships. In cannabis, influencer marketing is establishing a significant place in the mix. When we see some of these campaigns, a little part of our…
11 Twitter Accounts Every Cannabis CEO Should Follow
Cannabis CEOs have challenging jobs. You're in the fast-moving cannabis business, so you're also in the business of understanding trends and our industry. For that reason, we put together a shortlist of our favorite cannabis Twitter accounts,…
Meet Cannabis Industry Branding Expert Patrick Toste of Highopes
Cannabis Industry Branding Expert Patrick Toste Urges Cannabis Brands to Cherish Your Customers and Rethink Instagram In an ongoing series this year, we'd like you to get to know some of the fantastic companies and people we've had a chance…
5 Steps to Cannabis PR Crisis Planning
For most cannabis brands, it's not a matter of IF there will be a cannabis PR crisis, it's a matter of when. The cannabis industry is in it's most nacsent stages. The regulations are ever-changing, the research is emerging and the deals are…
The Highs & Lows of Cannabis Social Media
There are some winning examples of cannabis social media - some things to think about if yours isn't one-YET.