cannabis influencer
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Cannabis Influencer Campaigns: 5 Steps to Success

Cannabis PR has a number of tools in its tool belt, one of them is cannabis influencer partnerships. In cannabis, influencer marketing is establishing a significant place in the mix. When we see some of these campaigns, a little part of our…
cannabis ceo
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11 Twitter Accounts Every Cannabis CEO Should Follow

Cannabis CEOs have challenging jobs. You're in the fast-moving cannabis business, so you're also in the business of understanding trends and our industry. For that reason, we put together a shortlist of our favorite cannabis Twitter accounts,…
Cannabis Branding Expert Patrick Toste of Highopes
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Meet Cannabis Industry Branding Expert Patrick Toste of Highopes

Cannabis Industry Branding Expert Patrick Toste Urges Cannabis Brands to Cherish Your Customers and Rethink Instagram In an ongoing series this year, we'd like you to get to know some of the fantastic companies and people we've had a chance…
Cannabis PR Crisis Planning Primo PR
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5 Steps to Cannabis PR Crisis Planning

For most cannabis brands, it's not a matter of IF there will be a cannabis PR crisis, it's a matter of when. The cannabis industry is in it's most nacsent stages. The regulations are ever-changing, the research is emerging and the deals are…
cannabis social media
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The Highs & Lows of Cannabis Social Media

There are some winning examples of cannabis social media - some things to think about if yours isn't one-YET.