What Cannabis Businesses Need To Learn From Consumer Brands – Fast
The stats are in: cannabis is the next "big" economy. Cannabis sales topped $6.7B in 2016 and by 2020, California's cannabis market alone will top that number. Not too long ago, "marketing" to cannabis users was an easy proposition, there…
How Much Should You Spend on Cannabis Marketing?
How much should you use for cannabis marketing budgets?
You can see the cannabis market changing daily and yet we haven't even reached anywhere close to a zenith in cannabis purchases. It's easy to be lulled into thinking that a growing market…
How to Inspire Advocates in Cannabis Marketing
Marketing to influencers and advocates is all the rage, fueled in large part by social media. In cannabis marketing, it's particularly important.
But if you've ever developed a campaign with influencers and/or advocates, you know it can be…
The Secret to Captivating Cannabis Marketing Content
There's a secret hidden in ALL our brains that you can use for cannabis content marketing.
Did you know that we're all ruled by a super powerful hormone? It's true.
This hormone dominates decision-making, especially split-second choices like…