Cannabis Agency
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Should You Hire In-House or Cannabis Agency for Marketing and PR?

What do big cannabis brands and cannabis start-up entrepreneurs have in common? They're all asking one another, should I hire a cannabis agency or should I hire an in-house team? They're asking themselves this question against a wild backdrop…
cannabis marketing
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Turning Cannabis Event Marketing into Public Relations Opportunities

As of today, there are 108 cannabis tradeshows and expos around the world listed on our conference resource. It's near impossible to go to them all and more importantly when you do choose one,  how do you turn an event into a PR opportunity?   We're…
what to look for before hiring a cannabis pr firm

What To Look For Before Hiring A Cannabis PR Firm

We know, hiring a cannabis PR firm can be daunting. With increasing frequency, we're hearing stories from cannabis colleagues who have experienced "bad PR." What should you ask before hiring a cannabis PR firm? We truly believe many of these…
why cannabis PR

9 Reasons Every Cannabis Company Needs PR

Public relations isn't new, but cannabis PR hasn't been around very long. You've probably heard that particularly because of limited advertising options, PR is an excellent investment in your company. But maybe you're still wondering what you…
Cannabis PR Crisis Planning Primo PR
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5 Steps to Cannabis PR Crisis Planning

For most cannabis brands, it's not a matter of IF there will be a cannabis PR crisis, it's a matter of when. The cannabis industry is in it's most nacsent stages. The regulations are ever-changing, the research is emerging and the deals are…
Preparing For A Changing Cannabis PR Media Landscape

5 Ways Cannabis PR will Change in 2020

How should companies prepare for cannabis PR in 2020 with an ever-changing media landscape? While the cannabis industry shows no sign of slowing down, the media landscape has seen some dramatic changes in the last year, and that affects even…
Cannabis social media

The Best Kept Secret in Journalist Relations

It's no secret that social media is relevant to cannabis brands. As I write this, Instagram is the social media darling of cannabis and lifestyle brands. Subject to change pending finicky social media trends. In the meantime, I'd like to bring…
cannabis public relations

Is A Press Release Worth It?

Is the press release dead?  For years now, that question has been hanging over the public relations/journalism world. And the question is a fair one - when millions of press releases are issued daily, often without consideration of the journalists…
cannabis marketing and pr agency
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What Cannabis Businesses Need To Learn From Consumer Brands - Fast

The stats are in: cannabis is the next "big" economy. Cannabis sales topped $6.7B in 2016 and by 2020, California's cannabis market alone will top that number. Not too long ago, "marketing" to cannabis users was an easy proposition, there…
Cannabis PR

5 Tips Pre-Pitch Public Relations Tips for Cannabis Businesses

Are you ready to get press? Before you invite the press consider these  pre-pitch public relations tips for your cannabis business.    Brush up your social profiles.  No matter what your brand or your industry you always want to present…