social media influencer disclosure
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Social Media Influencers: When To Disclose

Because of continuing conversations with colleagues, brands, and influencers, I wanted to put some guidelines together for based on the FTC's native advertising guidelines or influencer disclosure. The FTC has shot some arrows over the bow…
hiring a cannabis pr firm
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What Does a Cannabis PR Agency Do?

Hiring a cannabis PR firm can help increase recognition, brand loyalty, and visibility in the community.
3 tips for hiring a cannabis pr firm
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3 Tips for Hiring a Cannabis PR Firm

3 top cannabis pr firm attributes for hiring a cannabis PR firm that truly elevates your company in the cannabis industry.
6 Free Cannabis PR Ideas
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6 Free Cannabis PR Ideas During a Cannabis Correction Without Additional Costs

6 Free Cannabis PR  Ideas for an Industry Correction Now is the time to maximize brand value on things that don't cost extra. You may look at these 6 cannabis PR ideas and wonder what they have to do with PR, but when you consider that your…
cannabis crisis PR tips

Cannabis Crisis Communication

Creating appropriate crisis communications strategies is necessary for any business, but this is especially true for a cannabis crisis. Whether it's a recall, or a significant event hits the industry, cannabis companies must change how they…
cannabis tradeshow pr strategies

3 Creative PR Strategies for Cannabis Tradeshows

The cannabis industry is growing rapidly, and with that growth comes an increasing demand for cannabis conferences and events, like the granddaddy, MJ Biz in Las Vegas. Obtaining media coverage at a crowded conference is almost never an accident.…
tips for cannabis companies new to PR
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3 Tips for Cannabis Companies New to PR

Cannabis companies have so much to consider, such as when should a cannabis company new to PR start looking for an agency?
Laura Wilkinson Sinton Cannabis Dispensary Expert
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Meet Laura Wilkinson Sinton Dispensary Expert and Founder of Caligrown

Cannabis business marketing & PR experts: Meet San Diego-based Laura Wilkinson Sinton, cannabis dispensary expert, and consultant.
uncertain consumer mindsets fall 2022
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Consumer Mindsets According to Google for Fall 2022

Fall 2022 buying season is filled with uncertainty for consumers, Google searches give us key insight into consumer mindsets.
cpg product launch tips
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3 Great Ways to Leverage a CPG Launch

Standing out from the masses in the competitive world of CPG launches is a real challenge. These 3 tips will get your wheels spinning.