Social Media Influencers: When To Disclose
Because of continuing conversations with colleagues, brands, and influencers, I wanted to put some guidelines together for based on the FTC's native advertising guidelines or influencer disclosure.
The FTC has shot some arrows over the bow…
What Does a Cannabis PR Agency Do?
Hiring a cannabis PR firm can help increase recognition, brand loyalty, and visibility in the community.
3 Tips for Hiring a Cannabis PR Firm
3 top cannabis pr firm attributes for hiring a cannabis PR firm that truly elevates your company in the cannabis industry.
6 Free Cannabis PR Ideas During a Cannabis Correction Without Additional Costs
6 Free Cannabis PR Ideas for an Industry Correction
Now is the time to maximize brand value on things that don't cost extra.
You may look at these 6 cannabis PR ideas and wonder what they have to do with PR, but when you consider that your…
Cannabis Crisis Communication
Creating appropriate crisis communications strategies is necessary for any business, but this is especially true for a cannabis crisis. Whether it's a recall, or a significant event hits the industry, cannabis companies must change how they…
3 Creative PR Strategies for Cannabis Tradeshows
The cannabis industry is growing rapidly, and with that growth comes an increasing demand for cannabis conferences and events, like the granddaddy, MJ Biz in Las Vegas. Obtaining media coverage at a crowded conference is almost never an accident.…
3 Tips for Cannabis Companies New to PR
Cannabis companies have so much to consider, such as when should a cannabis company new to PR start looking for an agency?
Meet Laura Wilkinson Sinton Dispensary Expert and Founder of Caligrown
Cannabis business marketing & PR experts: Meet San Diego-based Laura Wilkinson Sinton, cannabis dispensary expert, and consultant.
Consumer Mindsets According to Google for Fall 2022
Fall 2022 buying season is filled with uncertainty for consumers, Google searches give us key insight into consumer mindsets.
3 Great Ways to Leverage a CPG Launch
Standing out from the masses in the competitive world of CPG launches is a real challenge. These 3 tips will get your wheels spinning.