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3 PR Agency Hiring Tips for VC-backed Startups

In the dynamic venture capital arena, startups are in a perpetual race for funding and visibility. The advent of a robust Public Relations (PR) strategy is not a mere luxury but a pivotal component in the tapestry of a startup's journey, particularly…
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How to Decide When Choosing PR, Marketing or Branding Agency?

At Avaans,  we offer those services to our clients, but sometimes we find our clients think they need one thing when what they actually need is another. So what's the difference and when should you use each as a strategy. In truth, your business…
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Using Cannabis Content Marketing to Connect with the Cannabis Community

The cannabis industry is rapidly growing, and to stay ahead of the competition, cannabis businesses must use effective content marketing strategies. Cannabis content marketing involves creating and distributing relevant and valuable content…
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Is 420 PR Campaign Worth It for Cannabis Brands?

Should your cannabis company double down on a marketing or PR campaign during 420? It's popular for marketing firms and PR agencies to develop elaborate campaigns during this famous cannabis holiday. But is it worth it? Maybe. Who Are Your…
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3 Tips for Hiring a Cannabis PR Firm

The cannabis industry is growing at a rapid rate, and cannabis-related products are being introduced to the market daily. As a result, cannabis PR firms have become increasingly popular for cannabis businesses looking to establish themselves…
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Why Hiring a Cannabis PR Firm Matters

Ask anyone who works in the cannabis industry: it's different from any other industry. It's not "just another CPG" product. It's a highly regulated, heavily watched, extremely volatile industry. Our firm handled the first cannabis product recall…
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3 Lessons Cannabis Tech Can Learn From Silicon Valley Failures

[3 minutes] Some have said that the fastest-growing sector in cannabis is cannabis technology. While cannabis technology companies often serve very specific regulatory needs and enter the marketplace in a tech-mature world (as opposed to…
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Preparing for a Cannabis Product Recall

Is your cannabis brand prepared for a product recall? No one likes to talk about it, but it's probably not a question of IF, but when. Anyone who has been around consumer products for any period can tell you: product recalls are a fact of life.…
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Questions to Ask Top Cannabis PR Firms

You may be at the beginning of your search, or you may have narrowed down your choices, but wherever you are in your cannabis PR firm search, you should know that the top cannabis PR firms should all have these skills. Notice these skills may…
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The Secret to Captivating Cannabis Marketing Content

There's a secret hidden in ALL our brains that you can use for cannabis content marketing. Did you know that we're all ruled by a super powerful hormone? It's true. This hormone dominates decision-making, especially split-second choices like…