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What to Expect from Top Cannabis PR Firms

In an era where the cannabis industry is evolving rapidly, the role of top cannabis PR firms has become more crucial than ever. These specialized agencies are not just about creating buzz; they're about navigating complex legal landscapes, altering…
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Is 420 PR Campaign Worth It for Cannabis Brands?

Should your cannabis company double down on a marketing or PR campaign during 420? It's popular for marketing firms and PR agencies to develop elaborate campaigns during this famous cannabis holiday. But is it worth it? Maybe. Who Are Your…
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How Independent CPG Brands Use PR to Compete

If you're a smaller consumer brand, it might feel impossible to compete with the big guys. But according to Nielsen, in the United States "manufacturers outside of the top 100 have contributed to 52% of their region's annual fast moving consumer…