8 Essential PR Components for a Successful IPO
I was on a webinar presented by Morgan Stanley and PwC about preparing for an IPO - and something struck me - there was optimism, and the organizations were signaling their faith in the return of IPOs, soon. 2023 has been an IPO graveyard, but…
The Definitive Pre IPO PR Roadmap for Consumer Brands
How to Decide When Choosing PR, Marketing or Branding Agency?
At Avaans, we offer those services to our clients, but sometimes we find our clients think they need one thing when what they actually need is another. So what's the difference and when should you use each as a strategy. In truth, your business…
How Independent CPG Brands Use PR to Compete
If you're a smaller consumer brand, it might feel impossible to compete with the big guys. But according to Nielsen, in the United States "manufacturers outside of the top 100 have contributed to 52% of their region's annual fast moving consumer…
3 Publicity Ideas for Women Cannabis Entrepreneurs
Even the savviest woman cannabis entrepreneurs need fresh publicity ideas. Women in cannabis. In the early days, there was a lot of media attention around the entrepreneurship opportunities in cannabis, and even more about how the cannabis…
Why Hiring a Cannabis PR Firm Matters
Ask anyone who works in the cannabis industry: it's different from any other industry. It's not "just another CPG" product. It's a highly regulated, heavily watched, extremely volatile industry. Our firm handled the first cannabis product recall…
3 Lessons Cannabis Tech Can Learn From Silicon Valley Failures
[3 minutes] Some have said that the fastest-growing sector in cannabis is cannabis technology. While cannabis technology companies often serve very specific regulatory needs and enter the marketplace in a tech-mature world (as opposed to those…
Preparing for a Cannabis Product Recall
Is your cannabis brand prepared for a product recall? No one likes to talk about it, but it's probably not a question of IF, but when. Anyone who has been around consumer products for any period can tell you: product recalls are a fact of life.…
