DO RESULTS MATTER TO YOU?
We average 3-6 placements per month for our clients and exceed 3X their spend in earned media value. Find Out Why This Matters #2
WHAT THIS MEANS TO YOU: Results. Consistency and immediate ROI are our bread and butter. Earned media equals social proof. Consistent placement increases your brand awareness and brand value.
ARE RELATIONSHIPS IMPORTANT TO YOU?
As our client, you can expect us to be open, transparent and hyper-responsive. Plus, our media relationships are second to none. Our HQ is in Los Angeles, the center of the world’s largest cannabis market. But because Los Angeles is only the second largest media center in the U.S., we also have a team in New York. WHY DOES THIS MATTER TO YOU? See #2
WHAT THIS MEANS TO YOU: More opportunity for our clients. With feet on the ground in both major media markets, Primo PR can activate both consumer and industry media relationships on both coasts. It also allows us to engage with journalists personally and get to know them which translates into more opportunity for our clients.
HOW IMPORTANT IS EXPERIENCE?
Collectively, our team has over 8 years of cannabis experience and over 50 years combined PR and communication experience in verticals like beauty, travel, even tech, politics and government. We’re the bridge to the public because we understand the marketplace, the terminology, and the players for cannabis and beyond. From startup to IPO and Fortune 500, we’ve been there. These diverse backgrounds bring savvy and perspective to your public relations. See Why This Matters in #2
WHAT THIS MEANS TO YOU: The best of both worlds: real-world success in cannabis AND outside of it. We know how to talk to journalists on a huge range of beats, we know how to position you intelligently in a highly competitive marketplace because we have depth in the cannabis industry AND outside of it.
ARE TAILORED STRATEGIES IMPORTANT TO YOU?
One strategy does not suit all. If you’re looking for a team who listens to your long-term plans, embeds themselves into your brand and finds solutions unique to you, then that’s Primo PR. Every single PR plan is unique to our clients because everyone needs something different, every brand is unique, and we treat each brand uniquely. Why This Makes A Difference In PR in #2
WHAT THIS MEANS TO YOU: You stand out. Because we understand the marketplace, we can identify areas of opportunity that are unique to your brand. You can be assured that our campaign with you is unique to you. We find opportunities that uniquely suit your brand, this gives you a larger share of voice among competitors and ensures you’re always receiving the PR that’s right for YOU.
SHOULD YOUR PR AGENCY VALUE YOU?
So often we hear stories from customers about past PR agency experiences with firms both large and small, have over promised and under delivered. We spend time getting to know you before you engage us, we’ll agree on a course of action, which we will implement and document along the way. When there are challenges, we will discuss them with you directly and together, we’ll define a course of action. You’ll be communicating with us regularly, and know what we’re working on for the brand. We’ll track our successes and KPIs next to yours so we’re always on the same page. And our team members love their jobs because we treat one another with respect and we have fun doing our jobs. Read more about your Fly Higher Values and why they matter to you.
WHAT THIS MEANS TO YOU: We’re in it together. We respect your valuable time and money. you won’t get 6 months into our agreement and wonder what we’re doing or how it’s benefiting your company. You’ll be working with a committed group of professionals who love their jobs and respect your time and the journalist’s time, translating into more productive relationships.
DO YOU WANT SOMEONE TO TAKE THE HELM?
Are you looking for a team you can trust to really grow with you? Are you looking for a team who knows how you work, what you like and what your preferences are because we’ve taken the time to get to know you? Team Primo PR enjoys our client relationships – and we’re a better firm – because we’ve taken the time to get to know not just the brand, but the people behind the brand.
WHAT THIS MEANS TO YOU: Save time and money. When you’re able to trust your firm to take the helm, you’re able to spend your time doing what’s most important to you. Team Primo PR will always be your extra set of eyes looking forward to opportunities, identifying potential risks and being responsive to your PR needs.