Tara Coomans is an award-winning communications strategist working in emerging industries since 2008 and cannabis since 2016. Her client work with publically traded companies, government agencies, politics and international brands includes wellness, travel, lifestyle, and technology verticals. Tara is a member of numerous communications and cannabis industry associations including NCIA (National Cannabis Industry Association).

Her cannabis clients have appeared in national business, lifestyle, fitness and technology outlets. She and her team annually secure tens of millions of dollars of earned media, in top-tier outlets, for our cannabis clients. From CBD skincare to cannabis technology to cannabis edibles and more, Coomans’ diverse backgrounds combined with extensive cannabis industry knowledge is an unmatchable combination for Primo PR clients.