Tara Coomans Primo PR


  • Cannabis Industry Since 2014
  • $100M+ in Earned Media
  • Public Relations Society of America (PRSA) Award Winner
  • National Cannabis Industry (NCIA) Board Member
  • Social Media Club Board of Directors Since 2008
  • American Marketing Association Board of Directors (2018)
  • Agency Owner Since 2008
  • Global Marketing & PR Initiatives Since 2006
  • The Entire Wingspan: Startups to Publicly Traded Companies

Connect with me:

I started working with cannabis brands in 2015. I wasn’t necessarily a natural fit for cannabis. In fact, only a few years earlier, I’d served as Communications Director for a gubenatorial candidate who was not a cannabis proponent.

But in a unique twist, it turns out this is why my cannabis perspective is valuable: I understand how to extend your brand into new markets.

I fell in love with the community, the brands, and the challenge.

I was able to bring my award-winning strategies and perspectives to cannabis brands of all sizes. Given that much of my current and previous work involved collaborating with clients around the globe, I find, as cannabis normalization increases, my clients are also benefiting from my global perspectives as well. I absolutely love what I do. I consider myself extremely lucky to work with so many industry leaders and to contribute to the growth of “the industry.”

Cannabis has taught me a lot. Primo PR has grown with cannabis and cannabis has grown with us.

Today our client list is global, includes some of the best-known cannabis brands in the industry and includes brands from start-up phase to publically traded.

We’re proud to deliver first-class PR, Marketing and Branding to the cannabis community.