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cannabis tech CMO
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3 Lessons Cannabis Tech Can Learn From Silicon Valley Failures

[3 minutes] Some have said that the fastest-growing sector in cannabis is cannabis technology. While cannabis technology companies often serve very specific regulatory needs and enter the marketplace in a tech-mature world (as opposed to those…
3 tips for cannabis brands to make news

3 Tips for Cannabis Brands to Make News in 2022

Cannabis brands need to think creativity for PR these days. Here are 3 tips for cannabis brands make news in 2022.
hiring a cannabis pr firm
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What Does a Cannabis PR Agency Do?

Hiring a cannabis PR firm can help increase recognition, brand loyalty, and visibility in the community.
6 Free Cannabis PR Ideas
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6 Free Cannabis PR Ideas During a Cannabis Correction Without Additional Costs

6 Free Cannabis PR  Ideas for an Industry Correction Now is the time to maximize brand value on things that don't cost extra. You may look at these 6 cannabis PR ideas and wonder what they have to do with PR, but when you consider that your…
Purpose Driven Public Relations

How to Decide When Choosing PR, Marketing or Branding Agency?

At Avaans,  we offer those services to our clients, but sometimes we find our clients think they need one thing when what they actually need is another. So what's the difference and when should you use each as a strategy. In truth, your business…
uncertain consumer mindsets fall 2022
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Consumer Mindsets According to Google for Fall 2022

Fall 2022 buying season is filled with uncertainty for consumers, Google searches give us key insight into consumer mindsets.
cpg product launch tips
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3 Great Ways to Leverage a CPG Launch

Standing out from the masses in the competitive world of CPG launches is a real challenge. These 3 tips will get your wheels spinning.
PR and Marketing During a Recession
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4 Trends for Marketing and PR During a Recession

Make your budget work overtime by tapping into consumer's deepest desires with these tips for marketing and PR during a recession.
cannabis tech CMO
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3 Lessons Cannabis Tech Can Learn From Silicon Valley Failures

Some say cannabis tech is the fastest growing segment in cannabis. What can cannabis tech companies do to repeat past patterns?
cannabis tech CMO

Meet Cannabis Industry Branding Expert Patrick Toste of Highopes

Cannabis branding expert Patrick Toste encourages cannabis companies to cherish thier customers and rethink Instagram strategies.