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Is a 420 PR campaign worth it?
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Holiday Success: Leveraging Cannabis CPG Brand PR

The holiday season offers an excellent chance for cannabis consumer packaged goods (CPG) brands. It is an opportunity to increase visibility, connect with customers, and increase sales. This blog post will discuss how cannabis CPG brands…
Is a 420 PR campaign worth it?
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Is 420 PR Campaign Worth It for Cannabis Brands?

Should your cannabis company double down on a marketing or PR campaign during 420? It's popular for marketing firms and PR agencies to develop elaborate campaigns during this famous cannabis holiday. But is it worth it? Maybe. Who Are Your…
cannabis cmo in a cannabis crisis
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Cannabis Crisis – How Communication is Different

Preparing and enduring cannabis crisis IS different from any other business. Be sure your crisis communication plan is prepared.
Is a 420 PR campaign worth it?
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Is 420 PR Campaign Worth It for Cannabis Brands?

Three things any cannabis company should think about before launching a 420 PR campaign, during the most competitive holiday.