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cannabis crisis PR tips

Cannabis Crisis Communication

Creating appropriate crisis communications strategies is necessary for any business, but this is especially true for a cannabis crisis. Whether it's a recall, or a significant event hits the industry, cannabis companies must change how they…
why cannabis brand trust matters more now
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Why Cannabis Brand Trust Matters More Than Ever

How do cannabis brands differentiate? As the field grows investing in trust is a differentiator. Get the stats behind why cannabis brand trust matters more than ever.