Posts

5 Steps to CPG PR Crisis Planning
For most CPG brands, it's not a matter of IF there will be a PR crisis, it's a matter of when, particularly if you're in an emerging industry where the regulations are ever-changing, the research is emerging, and the deals are getting bigger.…

11 Twitter Accounts Every Cannabis CEO Should Follow
Cannabis CEOs have challenging jobs. You're in the fast-moving cannabis business, so you're also in the business of understanding trends and our industry. For that reason, we put together a shortlist of our favorite cannabis Twitter accounts,…

5 Steps to Cannabis PR Crisis Planning
For most cannabis brands, it's not a matter of IF there will be a cannabis PR crisis, it's a matter of when. The cannabis industry is in it's most nacsent stages. The regulations are ever-changing, the research is emerging and the deals are…

5 Ways Cannabis PR will Change in 2020
How should companies prepare for cannabis PR in 2020 with an ever-changing media landscape? While the cannabis industry shows no sign of slowing down, the media landscape has seen some dramatic changes in the last year, and that affects even…

The Best Kept Secret in Journalist Relations
It's no secret that social media is relevant to cannabis brands. As I write this, Instagram is the social media darling of cannabis and lifestyle brands. Subject to change pending finicky social media trends. In the meantime, I'd like to bring…

Is A Press Release Worth It?
Is the press release dead? For years now, that question has been hanging over the public relations/journalism world. And the question is a fair one - when millions of press releases are issued daily, often without consideration of the journalists…