Posts

Melinda Adamec Cannabis Industry Marketing Expert
,

Melinda Adamec of Gabriel Marketing Group

We're celebrating cannabis industry marketing & PR experts. Meet Melinda Adamec, SVPGabriel Marketing and cannabis industry expert.
Is a 420 PR campaign worth it?
,

Is 420 PR Campaign Worth It for Cannabis Brands?

Three things any cannabis company should think about before launching a 420 PR campaign, during the most competitive holiday.
How important is social media to cannabis brands
,

How Important Is Social Media to a Cannabis Brand?

One of the most important social media advertising opportunities for cannabis social media is earned media attention and this publicity is free.
Michele Ringelberg of ThrivePop Cannabis Business Digital PR expert
,

Michele Ringelberg of ThrivePop – Cannabis Business Digital Marketing Expert

We're celebrating cannabis industry marketing & PR experts. Meet Michelle Ringelberg, ThrivePop CEO and digital marketing expert.
PR Insights from the Eaze Cannabis Report

PR Insights from the Eaze Cannabis Report

The 3 Most Surprising PR Insights from the Eaze Cannabis Report [3 minute reading time] For cannabis brands, 2020 was an eye-opener. This week Eaze released their year in review for cannabis 2020 that offers PR insights for cannabis brands.…
cannabis influencer
,

Cannabis Influencer Campaigns: 5 Steps to Success

Cannabis PR has a number of tools in its tool belt, one of them is cannabis influencer partnerships. In cannabis, influencer marketing is establishing a significant place in the mix. When we see some of these campaigns, a little part of our…
cannabis ceo
,

11 Twitter Accounts Every Cannabis CEO Should Follow

Cannabis CEOs have challenging jobs. You're in the fast-moving cannabis business, so you're also in the business of understanding trends and our industry. For that reason, we put together a shortlist of our favorite cannabis Twitter accounts,…
cannabis public relations success
,

3 Tips for Cannabis PR Success

Achieving cannabis PR success is possible -Now is a great time to take stock to define what success looks like. With the hectic tradeshow season behind us for the year, you're probably sitting down to do some planning for next year (finally!) If…
cannabis marketing
,

Turning Cannabis Event Marketing into Public Relations Opportunities

As of today, there are 108 cannabis tradeshows and expos around the world listed on our conference resource. It's near impossible to go to them all and more importantly when you do choose one,  how do you turn an event into a PR opportunity?   We're…
what to look for before hiring a cannabis pr firm

What To Look For Before Hiring A Cannabis PR Firm

We know, hiring a cannabis PR firm can be daunting. With increasing frequency, we're hearing stories from cannabis colleagues who have experienced "bad PR." What should you ask before hiring a cannabis PR firm? We truly believe many of these…