Posts

Purpose Driven Public Relations

How to Decide When Choosing PR, Marketing or Branding Agency?

At Avaans,  we offer those services to our clients, but sometimes we find our clients think they need one thing when what they actually need is another. So what's the difference and when should you use each as a strategy. In truth, your business…
cannabis brand public relations
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3 Cannabis Branding Tips for Businesses Preparing for Adult-Use

Cannabis Branding Is About To Become Extremely Important To Cannabis Entrepreneurs Adult-use marijuana is on the ballot and in the minds of thousands of people in the United States this fall. Adult-use, especially in California, because of its…
5 emotional triggers in marketing
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5 Emotions For Your Marketing & When To Use Them

Imagine your advertising and marketing becoming 2X more effective overnight. Using emotions in marketing and branding is the key to more effective campaigns According to Roger Dooley, emotional ads work TWICE as well as rational ads. So it's…
5 emotional triggers in marketing

Meet Cannabis Industry Branding Expert Patrick Toste of Highopes

Cannabis branding expert Patrick Toste encourages cannabis companies to cherish thier customers and rethink Instagram strategies.