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5 emotional triggers in marketing

Capitalizing on the Trend of Celebrity Cannabis CEOs

So you want to make your CEO the star? It's a growing trend and there's still room for your celebrity cannabis CEO. The cannabis industry is ready for you, and you can take some tips from outside the cannabis industry to capitalize on the opportunity. From…
Why do cannabis PR
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9 Reasons Every Cannabis Company Needs PR

Public relations isn't new, but cannabis PR hasn't been around very long. You've probably heard that particularly because of limited advertising options, PR is an excellent investment in your company. But maybe you're still wondering what you…
social media cannabis influencer
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The Highs & Lows of Cannabis Social Media

There's no business like the cannabis business, we're all in it together and despite (or maybe because of) the challenges, we love it. One of the areas with "challenges" is cannabis social media. Every cannabis brand knows that social media…
social media influencer disclosure
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Social Media Influencers: When To Disclose

Because of continuing conversations with colleagues, brands, and influencers, I wanted to put some guidelines together for based on the FTC's native advertising guidelines or influencer disclosure. The FTC has shot some arrows over the bow…
5 emotional triggers in marketing
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5 Emotions For Your Marketing & When To Use Them

Imagine your advertising and marketing becoming 2X more effective overnight. Using emotions in marketing and branding is the key to more effective campaigns According to Roger Dooley, emotional ads work TWICE as well as rational ads. So it's…