Posts

3 Tips for Cannabis Brands to Make News in 2022
Cannabis brands need to think creativity for PR these days. Here are 3 tips for cannabis brands make news in 2022.

CBD Marketing & PR: Don’t Let Hemp Seed Oil Steal Your Thunder
You know it: CBD beauty marketing is competitive. We've all seen it, it's a thing, especially in the beauty industry: big-name players with big budgets purposely confusing consumers with hemp seed oil to take advantage of the CBD beauty marketing…

9 Reasons Every Cannabis Company Needs PR
Public relations isn't new, but cannabis PR hasn't been around very long. You've probably heard that particularly because of limited advertising options, PR is an excellent investment in your company. But maybe you're still wondering what you…

What Does a Cannabis PR Agency Do?
Hiring a cannabis PR firm can help increase recognition, brand loyalty, and visibility in the community.

How to Decide When Choosing PR, Marketing or Branding Agency?
At Avaans, we offer those services to our clients, but sometimes we find our clients think they need one thing when what they actually need is another. So what's the difference and when should you use each as a strategy. In truth, your business…

3 Cannabis Branding Tips for Businesses Preparing for Adult-Use
Cannabis Branding Is About To Become Extremely Important To Cannabis Entrepreneurs
Adult-use marijuana is on the ballot and in the minds of thousands of people in the United States this fall. Adult-use, especially in California, because of its…

5 Steps to CPG PR Crisis Planning
For most CPG brands, it's not a matter of IF there will be a PR crisis, it's a matter of when, particularly if you're in an emerging industry where the regulations are ever-changing, the research is emerging, and the deals are getting bigger.…

4 Trends for Marketing and PR During a Recession
Make your budget work overtime by tapping into consumer's deepest desires with these tips for marketing and PR during a recession.

PR Insights from the Eaze Cannabis Report
%%primary_category%% PR insights from the Eaze Cannabis Report for cannabis brands in 2021.

Why Should Psychedelic Companies Invest in PR Now?
It’s much more than mushrooms, black lights, and velvet posters. A strategic cannabis PR campaign can help transform this image.