Posts

Trust In Cannabis – Why It Matters More Now Than Ever
Trust In Cannabis – Why It Matters More Now Than Ever by Tara Coomans, CEO of Avaans Public Relations
Member of NCIA’s Marketing and Advertising Committee This blog originally appeared on the National Cannabis Industry Association…

3 Tips for Cannabis PR Success
Achieving cannabis PR success is possible -Now is a great time to take stock to define what success looks like.
With the hectic tradeshow season behind us for the year, you're probably sitting down to do some planning for next year (finally!) If…

The Best Kept Secret in Journalist Relations
It's no secret that social media is relevant to cannabis brands. As I write this, Instagram is the social media darling of cannabis and lifestyle brands. Subject to change pending finicky social media trends. In the meantime, I'd like to bring…

5 Tips Pre-Pitch Public Relations Tips for Cannabis Businesses
Are you ready to get press? Before you invite the press consider these pre-pitch public relations tips for your cannabis business.
Brush up your social profiles.
No matter what your brand or your industry you always want to present…

How to Inspire Advocates in Cannabis Marketing
Marketing to influencers and advocates is all the rage, fueled in large part by social media. In cannabis marketing, it's particularly important.
But if you've ever developed a campaign with influencers and/or advocates, you know it can be…