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Tara Coomans Primo PR
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Trust In Cannabis – Why It Matters More Now Than Ever

Trust In Cannabis – Why It Matters More Now Than Ever by Tara Coomans, CEO of Avaans Public Relations Member of NCIA’s Marketing and Advertising Committee This blog originally appeared on the National Cannabis Industry Association…
cannabis public relations success
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3 Tips for Cannabis PR Success

Achieving cannabis PR success is possible -Now is a great time to take stock to define what success looks like. With the hectic tradeshow season behind us for the year, you're probably sitting down to do some planning for next year (finally!) If…
Cannabis social media

The Best Kept Secret in Journalist Relations

It's no secret that social media is relevant to cannabis brands. As I write this, Instagram is the social media darling of cannabis and lifestyle brands. Subject to change pending finicky social media trends. In the meantime, I'd like to bring…
Cannabis PR

5 Tips Pre-Pitch Public Relations Tips for Cannabis Businesses

Are you ready to get press? Before you invite the press consider these  pre-pitch public relations tips for your cannabis business.    Brush up your social profiles.  No matter what your brand or your industry you always want to present…
Cannabis PR

How to Inspire Advocates in Cannabis Marketing

Marketing to influencers and advocates is all the rage, fueled in large part by social media. In cannabis marketing, it's particularly important. But if you've ever developed a campaign with influencers and/or advocates, you know it can be…