Posts

social media influencer disclosure
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Social Media Influencers: When To Disclose

Because of continuing conversations with colleagues, brands, and influencers, I wanted to put some guidelines together for based on the FTC's native advertising guidelines or influencer disclosure. The FTC has shot some arrows over the bow…
cannabis influencer
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Cannabis Influencer Campaigns: 5 Steps to Success

Cannabis PR has a number of tools in its tool belt, one of them is cannabis influencer partnerships. In cannabis, influencer marketing is establishing a significant place in the mix. When we see some of these campaigns, a little part of our…