Posts

Social Media Influencers: When To Disclose
Because of continuing conversations with colleagues, brands, and influencers, I wanted to put some guidelines together for based on the FTC's native advertising guidelines or influencer disclosure.
The FTC has shot some arrows over the bow…

Cannabis Influencer Campaigns: 5 Steps to Success
Cannabis PR has a number of tools in its tool belt, one of them is cannabis influencer partnerships. In cannabis, influencer marketing is establishing a significant place in the mix. When we see some of these campaigns, a little part of our…