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hiring a cannabis pr firm
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What Does a Cannabis PR Agency Do?

Hiring a cannabis PR firm can help increase recognition, brand loyalty, and visibility in the community.
Primo PR cannabis brand

Meet Cannabis Industry Branding Expert Patrick Toste of Highopes

Cannabis branding expert Patrick Toste encourages cannabis companies to cherish thier customers and rethink Instagram strategies.
Tara Coomans Primo PR
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Trust In Cannabis – Why It Matters More Now Than Ever

Trust In Cannabis – Why It Matters More Now Than Ever by Tara Coomans, CEO of Avaans Public Relations Member of NCIA’s Marketing and Advertising Committee This blog originally appeared on the National Cannabis Industry Association…
get PR for your cannabis business
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4 Ways to Get PR for Your Cannabis Business

Whether you're hiring a cannabis PR agency, or doing the work in-house, these tips will help you get PR for your cannabis business.
Cannabis Branding Expert Patrick Toste of Highopes
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Meet Cannabis Industry Branding Expert Patrick Toste of Highopes

Cannabis Industry Branding Expert Patrick Toste Urges Cannabis Brands to Cherish Your Customers and Rethink Instagram In an ongoing series this year, we'd like you to get to know some of the fantastic companies and people we've had a chance…
Cannabis social media

The Best Kept Secret in Journalist Relations

It's no secret that social media is relevant to cannabis brands. As I write this, Instagram is the social media darling of cannabis and lifestyle brands. Subject to change pending finicky social media trends. In the meantime, I'd like to bring…
Primo PR cannabis brand

Stand By Your Brand

The Dave and Busters Tweet Lesson: Stand By Your Brand This week, with the Dave and Busters “Juan” tweet yet another social media gaffe made it’s what into the collective conversation. It sparked furious cries of racism.…