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cannabis public relations success
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3 Tips for Cannabis PR Success

Achieving cannabis PR success is possible -Now is a great time to take stock to define what success looks like. With the hectic tradeshow season behind us for the year, you're probably sitting down to do some planning for next year (finally!) If…
what to look for before hiring a cannabis pr firm

What To Look For Before Hiring A Cannabis PR Firm

We know, hiring a cannabis PR firm can be daunting. With increasing frequency, we're hearing stories from cannabis colleagues who have experienced "bad PR." What should you ask before hiring a cannabis PR firm? We truly believe many of these…
why cannabis PR

9 Reasons Every Cannabis Company Needs PR

Public relations isn't new, but cannabis PR hasn't been around very long. You've probably heard that particularly because of limited advertising options, PR is an excellent investment in your company. But maybe you're still wondering what you…
Cannabis social media

The Best Kept Secret in Journalist Relations

It's no secret that social media is relevant to cannabis brands. As I write this, Instagram is the social media darling of cannabis and lifestyle brands. Subject to change pending finicky social media trends. In the meantime, I'd like to bring…
cannabis public relations

Is A Press Release Worth It?

Is the press release dead?  For years now, that question has been hanging over the public relations/journalism world. And the question is a fair one - when millions of press releases are issued daily, often without consideration of the journalists…