Kary Radestock CEO Hippo Packaging for Cannabis
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Kary Radestock of Hippo Packaging for Cannabis

Kary Radestock is a cannabis industry leader and CEO of Hippo Packaging where she creates creative cannabis packaging for cannabis brands.
why weed conventions are important
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Will Weed Conventions in the Cannabis Industry Continue to Be Important for the Future of Legalization?

Will weed conventions continue to be important for cannabis industry? Learn about why this is a good question, and what you can do with it.
Allison Disney of Receptor Brands - Cannabis Branding
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Allison Disney of Receptor Brands

Allison Disney of Receptor Brands is one of the cannabis industry's leading branding experts. She shares her insider tips here.
social media cannabis influencer
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The Highs & Lows of Cannabis Social Media

There's no business like the cannabis business, we're all in it together and despite (or maybe because of) the challenges, we love it. One of the areas with "challenges" is cannabis social media. Every cannabis brand knows that social media…
social media influencer disclosure
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Social Media Influencers: When To Disclose

Because of continuing conversations with colleagues, brands, and influencers, I wanted to put some guidelines together for based on the FTC's native advertising guidelines or influencer disclosure. The FTC has shot some arrows over the bow…
hiring a cannabis pr firm
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What Does a Cannabis PR Agency Do?

Hiring a cannabis PR firm can help increase recognition, brand loyalty, and visibility in the community.
3 tips for hiring a cannabis pr firm
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3 Tips for Hiring a Cannabis PR Firm

3 top cannabis pr firm attributes for hiring a cannabis PR firm that truly elevates your company in the cannabis industry.
6 Free Cannabis PR Ideas
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6 Free Cannabis PR Ideas During a Cannabis Correction Without Additional Costs

6 Free Cannabis PR  Ideas for an Industry Correction Now is the time to maximize brand value on things that don't cost extra. You may look at these 6 cannabis PR ideas and wonder what they have to do with PR, but when you consider that your…
stand out with PR at conferences

3 Standout PR Strategies for MJ Biz

Standing out at a major cannabis conference is important to your investment. Use these 3 strategies to get PR at MJ Biz.
Purpose Driven Public Relations

How to Decide When Choosing PR, Marketing or Branding Agency?

At Avaans,  we offer those services to our clients, but sometimes we find our clients think they need one thing when what they actually need is another. So what's the difference and when should you use each as a strategy. In truth, your business…