3 Tips for Cannabis Brands to Make News in 2022
Cannabis brands need to think creativity for PR these days. Here are 3 tips for cannabis brands make news in 2022.
Author Archive for: taracoomans
Entries by Tara Coomans
CBD Marketing & PR: Don’t Let Hemp Seed Oil Steal Your Thunder
You know it: CBD beauty marketing is competitive. We’ve all seen it, it’s a thing, especially in the beauty industry: big-name players with big budgets purposely confusing consumers with hemp seed oil to take advantage of the CBD beauty marketing trend. Except for one thing: hemp seed oil, while perfectly wonderful, does not contain CBD. […]
9 Reasons Every Cannabis Company Needs PR
Public relations isn’t new, but cannabis PR hasn’t been around very long. You’ve probably heard that particularly because of limited advertising options, PR is an excellent investment in your company. But maybe you’re still wondering what you should expect from cannabis PR. Here are 9 reasons why every cannabis company should be investing in cannabis […]
Using PR to Accelerate Cannabis Business Goals & Media Coverage
Cannabis PR that celebrates your business goals makes even more sense as competition heats up for cannabis brands.
Kary Radestock of Hippo Packaging for Cannabis
Kary Radestock is a cannabis industry leader and CEO of Hippo Packaging where she creates creative cannabis packaging for cannabis brands.
Will Weed Conventions in the Cannabis Industry Continue to Be Important for the Future of Legalization?
Will weed conventions continue to be important for cannabis industry? Learn about why this is a good question, and what you can do with it.
Allison Disney of Receptor Brands
Allison Disney of Receptor Brands is one of the cannabis industry’s leading branding experts. She shares her insider tips here.
The Highs & Lows of Cannabis Social Media
There’s no business like the cannabis business, we’re all in it together and despite (or maybe because of) the challenges, we love it. One of the areas with “challenges” is cannabis social media. Every cannabis brand knows that social media is an integral part of branding – and done right, it can play a pivotal […]
Social Media Influencers: When To Disclose
Because of continuing conversations with colleagues, brands, and influencers, I wanted to put some guidelines together for based on the FTC’s native advertising guidelines or influencer disclosure. The FTC has shot some arrows over the bow in the last several years regarding native advertising disclosure, including calling out Warner Bros. and Lord and Taylor. In both […]
What Does a Cannabis PR Agency Do?
Hiring a cannabis PR firm can help increase recognition, brand loyalty, and visibility in the community.
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