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cannabis ceo
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11 Twitter Accounts Every Cannabis CEO Should Follow

Cannabis CEOs have challenging jobs. You're in the fast-moving cannabis business, so you're also in the business of understanding trends and our industry. For that reason, we put together a shortlist of our favorite cannabis Twitter accounts,…
6 WAYS TO THRIVE DURING A CANNABIS CORRECTION WITHOUT ADDITIONAL COSTS
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6 Ways to Thrive During a Cannabis Correction Without Additional Costs

6 Free Ways To Maximize Brand Value During a Cannabis Industry Correction Now is the time to maximize brand value with things that don't cost extra. You've seen the headlines, the cannabis industry is experiencing its first correction. Consolidations…
cannabis public relations success
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3 Tips for Cannabis PR Success

Achieving cannabis PR success is possible -Now is a great time to take stock to define what success looks like. With the hectic tradeshow season behind us for the year, you're probably sitting down to do some planning for next year (finally!) If…
what to look for before hiring a cannabis pr firm

What To Look For Before Hiring A Cannabis PR Firm

We know, hiring a cannabis PR firm can be daunting. With increasing frequency, we're hearing stories from cannabis colleagues who have experienced "bad PR." What should you ask before hiring a cannabis PR firm? We truly believe many of these…
why cannabis PR

9 Reasons Every Cannabis Company Needs PR

Public relations isn't new, but cannabis PR hasn't been around very long. You've probably heard that particularly because of limited advertising options, PR is an excellent investment in your company. But maybe you're still wondering what you…
cannabis public relations

Is A Press Release Worth It?

Is the press release dead?  For years now, that question has been hanging over the public relations/journalism world. And the question is a fair one - when millions of press releases are issued daily, often without consideration of the journalists…
Cannabis PR

How to Inspire Advocates in Cannabis Marketing

Marketing to influencers and advocates is all the rage, fueled in large part by social media. In cannabis marketing, it's particularly important. But if you've ever developed a campaign with influencers and/or advocates, you know it can be…