Posts

Why do cannabis PR
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9 Reasons Every Cannabis Company Needs PR

Public relations isn't new, but cannabis PR hasn't been around very long. You've probably heard that particularly because of limited advertising options, PR is an excellent investment in your company. But maybe you're still wondering what you…
why weed conventions are important
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Will Weed Conventions in the Cannabis Industry Continue to Be Important for the Future of Legalization?

Will weed conventions continue to be important for cannabis industry? Learn about why this is a good question, and what you can do with it.
hiring a cannabis pr firm
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What Does a Cannabis PR Agency Do?

Hiring a cannabis PR firm can help increase recognition, brand loyalty, and visibility in the community.
6 Free Cannabis PR Ideas
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6 Free Cannabis PR Ideas During a Cannabis Correction Without Additional Costs

6 Free Cannabis PR  Ideas for an Industry Correction Now is the time to maximize brand value on things that don't cost extra. You may look at these 6 cannabis PR ideas and wonder what they have to do with PR, but when you consider that your…
PR and Marketing During a Recession
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4 Trends for Marketing and PR During a Recession

Make your budget work overtime by tapping into consumer's deepest desires with these tips for marketing and PR during a recession.
cannabis tech CMO
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3 Lessons Cannabis Tech Can Learn From Silicon Valley Failures

Some say cannabis tech is the fastest growing segment in cannabis. What can cannabis tech companies do to repeat past patterns?
Psychedelic Companies
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Why Should Psychedelic Companies Invest in PR Now?

It’s much more than mushrooms, black lights, and velvet posters. A strategic cannabis PR campaign can help transform this image.
Tara Coomans Primo PR
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Trust In Cannabis – Why It Matters More Now Than Ever

Trust In Cannabis – Why It Matters More Now Than Ever by Tara Coomans, CEO of Avaans Public Relations Member of NCIA’s Marketing and Advertising Committee This blog originally appeared on the National Cannabis Industry Association…
cannabis ceo
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11 Twitter Accounts Every Cannabis CEO Should Follow

Cannabis CEOs have challenging jobs. You're in the fast-moving cannabis business, so you're also in the business of understanding trends and our industry. For that reason, we put together a shortlist of our favorite cannabis Twitter accounts,…
6 WAYS TO THRIVE DURING A CANNABIS CORRECTION WITHOUT ADDITIONAL COSTS
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6 Ways to Thrive During a Cannabis Correction Without Additional Costs

6 Free Ways To Maximize Brand Value During a Cannabis Industry Correction Now is the time to maximize brand value with things that don't cost extra. You've seen the headlines, the cannabis industry is experiencing its first correction. Consolidations…