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3 PR Agency Hiring Tips for VC-backed Startups

In the dynamic venture capital arena, startups are in a perpetual race for funding and visibility. The advent of a robust Public Relations (PR) strategy is not a mere luxury but a pivotal component in the tapestry of a startup's journey, particularly…
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What to Expect from Top Cannabis PR Firms

In an era where the cannabis industry is evolving rapidly, the role of top cannabis PR firms has become more crucial than ever. These specialized agencies are not just about creating buzz; they're about navigating complex legal landscapes, altering…
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Holiday Success: Leveraging Cannabis CPG Brand PR

The holiday season offers an excellent chance for cannabis consumer packaged goods (CPG) brands. It is an opportunity to increase visibility, connect with customers, and increase sales. This blog post will discuss how cannabis CPG brands…
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How to Decide When Choosing PR, Marketing or Branding Agency?

At Avaans,  we offer those services to our clients, but sometimes we find our clients think they need one thing when what they actually need is another. So what's the difference and when should you use each as a strategy. In truth, your business…
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How Independent CPG Brands Use PR to Compete

If you're a smaller consumer brand, it might feel impossible to compete with the big guys. But according to Nielsen, in the United States "manufacturers outside of the top 100 have contributed to 52% of their region's annual fast moving consumer…
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3 Tips for Hiring a Cannabis PR Firm

The cannabis industry is growing at a rapid rate, and cannabis-related products are being introduced to the market daily. As a result, cannabis PR firms have become increasingly popular for cannabis businesses looking to establish themselves…
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3 Lessons Cannabis Tech Can Learn From Silicon Valley Failures

[3 minutes] Some have said that the fastest-growing sector in cannabis is cannabis technology. While cannabis technology companies often serve very specific regulatory needs and enter the marketplace in a tech-mature world (as opposed to…
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Preparing for a Cannabis Product Recall

Is your cannabis brand prepared for a product recall? No one likes to talk about it, but it's probably not a question of IF, but when. Anyone who has been around consumer products for any period can tell you: product recalls are a fact of life.…