Holiday Success: Leveraging Cannabis CPG Brand PR
The holiday season offers an excellent chance for cannabis consumer packaged goods (CPG) brands. It is an opportunity to increase visibility, connect with customers, and increase sales. This blog post will discuss how cannabis CPG brands can…
How to Decide When Choosing PR, Marketing or Branding Agency?
At Avaans, we offer those services to our clients, but sometimes we find our clients think they need one thing when what they actually need is another. So what's the difference and when should you use each as a strategy. In truth, your business…
How Independent CPG Brands Use PR to Compete
If you're a smaller consumer brand, it might feel impossible to compete with the big guys. But according to Nielsen, in the United States "manufacturers outside of the top 100 have contributed to 52% of their region's annual fast moving consumer…
3 Tips for Hiring a Cannabis PR Firm
The cannabis industry is growing at a rapid rate, and cannabis-related products are being introduced to the market daily. As a result, cannabis PR firms have become increasingly popular for cannabis businesses looking to establish themselves…
3 Lessons Cannabis Tech Can Learn From Silicon Valley Failures
[3 minutes] Some have said that the fastest-growing sector in cannabis is cannabis technology. While cannabis technology companies often serve very specific regulatory needs and enter the marketplace in a tech-mature world (as opposed to those…
Preparing for a Cannabis Product Recall
Is your cannabis brand prepared for a product recall? No one likes to talk about it, but it's probably not a question of IF, but when. Anyone who has been around consumer products for any period can tell you: product recalls are a fact of life.…
