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8 Essential PR Components for a Successful IPO

I was on a webinar presented by Morgan Stanley and PwC about preparing for an IPO - and something struck me - there was optimism, and the organizations were signaling their faith in the return of IPOs, soon. 2023 has been an IPO graveyard, but…
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Holiday Success: Leveraging Cannabis CPG Brand PR

The holiday season offers an excellent chance for cannabis consumer packaged goods (CPG) brands. It is an opportunity to increase visibility, connect with customers, and increase sales. This blog post will discuss how cannabis CPG brands can…
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How to Decide When Choosing PR, Marketing or Branding Agency?

At Avaans,  we offer those services to our clients, but sometimes we find our clients think they need one thing when what they actually need is another. So what's the difference and when should you use each as a strategy. In truth, your business…
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Using Cannabis Content Marketing to Connect with the Cannabis Community

The cannabis industry is rapidly growing, and to stay ahead of the competition, cannabis businesses must use effective content marketing strategies. Cannabis content marketing involves creating and distributing relevant and valuable content…
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Is 420 PR Campaign Worth It for Cannabis Brands?

Should your cannabis company double down on a marketing or PR campaign during 420? It's popular for marketing firms and PR agencies to develop elaborate campaigns during this famous cannabis holiday. But is it worth it? Maybe. Who Are Your Cannabis…
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How Independent CPG Brands Use PR to Compete

If you're a smaller consumer brand, it might feel impossible to compete with the big guys. But according to Nielsen, in the United States "manufacturers outside of the top 100 have contributed to 52% of their region's annual fast moving consumer…
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3 Tips for Hiring a Cannabis PR Firm

The cannabis industry is growing at a rapid rate, and cannabis-related products are being introduced to the market daily. As a result, cannabis PR firms have become increasingly popular for cannabis businesses looking to establish themselves…
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3 Publicity Ideas for Women Cannabis Entrepreneurs

Even the savviest woman cannabis entrepreneurs need fresh publicity ideas. Women in cannabis. In the early days, there was a lot of media attention around the entrepreneurship opportunities in cannabis, and even more about how the cannabis…
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Why Hiring a Cannabis PR Firm Matters

Ask anyone who works in the cannabis industry: it's different from any other industry. It's not "just another CPG" product. It's a highly regulated, heavily watched, extremely volatile industry. Our firm handled the first cannabis product recall…