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Meet Chris Shreeve Cannabis Advertising Expert

Meet Chris Shreeve, cannabis advertising expert for programmatic ad buys. Based in Seattle, not only is Chris co-founder of PrograMetrix, a nationally recognized programmatic advertising agency for cannabis brands (not "just" CBD) he is also…
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Michael Rosenfeld Cannabis Advertising Expert

Meet Michael Rosenfeld VP of Business Development at Cannavu. Michael is a cannabis advertising expert with the marketing chops to back up all his advice.  Michael's passion for brand building has been a career-long journey that made him into…
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3 PR Agency Hiring Tips for VC-backed Startups

In the dynamic venture capital arena, startups are in a perpetual race for funding and visibility. The advent of a robust Public Relations (PR) strategy is not a mere luxury but a pivotal component in the tapestry of a startup's journey, particularly…
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What to Expect from Top Cannabis PR Firms

In an era where the cannabis industry is evolving rapidly, the role of top cannabis PR firms has become more crucial than ever. These specialized agencies are not just about creating buzz; they're about navigating complex legal landscapes, altering…
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8 Essential PR Components for a Successful IPO

I was on a webinar presented by Morgan Stanley and PwC about preparing for an IPO - and something struck me - there was optimism, and the organizations were signaling their faith in the return of IPOs, soon. 2023 has been an IPO graveyard, but…
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Holiday Success: Leveraging Cannabis CPG Brand PR

The holiday season offers an excellent chance for cannabis consumer packaged goods (CPG) brands. It is an opportunity to increase visibility, connect with customers, and increase sales. This blog post will discuss how cannabis CPG brands…
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How to Decide When Choosing PR, Marketing or Branding Agency?

At Avaans,  we offer those services to our clients, but sometimes we find our clients think they need one thing when what they actually need is another. So what's the difference and when should you use each as a strategy. In truth, your business…
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Using Cannabis Content Marketing to Connect with the Cannabis Community

The cannabis industry is rapidly growing, and to stay ahead of the competition, cannabis businesses must use effective content marketing strategies. Cannabis content marketing involves creating and distributing relevant and valuable content…
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Is 420 PR Campaign Worth It for Cannabis Brands?

Should your cannabis company double down on a marketing or PR campaign during 420? It's popular for marketing firms and PR agencies to develop elaborate campaigns during this famous cannabis holiday. But is it worth it? Maybe. Who Are Your…