8 Essential PR Components for a Successful IPO
I was on a webinar presented by Morgan Stanley and PwC about preparing for an IPO - and something struck me - there was optimism, and the organizations were signaling their faith in the return of IPOs, soon. 2023 has been an IPO graveyard, but…
The Definitive Pre IPO PR Roadmap for Consumer Brands
Is 420 PR Campaign Worth It for Cannabis Brands?
Should your cannabis company double down on a marketing or PR campaign during 420? It's popular for marketing firms and PR agencies to develop elaborate campaigns during this famous cannabis holiday. But is it worth it?
Maybe. Who Are Your…
How Independent CPG Brands Use PR to Compete
If you're a smaller consumer brand, it might feel impossible to compete with the big guys. But according to Nielsen, in the United States "manufacturers outside of the top 100 have contributed to 52% of their region's annual fast moving consumer…
3 Must Have Tips to Improve Cannabis Digital Marketing in 2023
Well-crafted content is so much more valuable than promotional content. What should cannabis brands focus on right now? When the 2019 Farm Act passed, the CBD industry widely celebrated it. But not long after, newcomers overran the CBD industry…
