What Cannabis Businesses Need To Learn From Consumer Brands – Fast
The stats are in: cannabis is the next “big” economy. Cannabis sales topped $6.7B in 2016 and by 2020, California’s cannabis market alone will top that number. Not too long ago, “marketing” to cannabis users was an easy proposition, there were a handful of publications and communities around which dedicated…
3 Cannabis Branding Tips for Businesses Preparing for Adult-Use
Cannabis Branding Is About To Become Extremely Important To Cannabis Entrepreneurs Adult-use marijuana is on the ballot and in the minds of thousands of people in the United States this fall. Adult-use, especially in California, because of its market size will change everything for cannabis companies. What should cannabis brands…
How Much Should You Spend on Cannabis Marketing?
How much should you use for cannabis marketing budgets? You can see the cannabis market changing daily and yet we haven’t even reached anywhere close to a zenith in cannabis purchases. It’s easy to be lulled into thinking that a growing market allows you to limit your marketing budget. Unfortunately,…
5 Tips Pre-Pitch Public Relations Tips for Cannabis Businesses
Are you ready to get press? Before you invite the press consider these pre-pitch public relations tips for your cannabis business. Brush up your social profiles. No matter what your brand or your industry you always want to present the best first impression, your social profiles are part of…
How to Inspire Advocates in Cannabis Marketing
Marketing to influencers and advocates is all the rage, fueled in large part by social media. In cannabis marketing, it’s particularly important. But if you’ve ever developed a campaign with influencers and/or advocates, you know it can be filled with land mines. Part of that is what inspires advocates and…
The Secret to Captivating Cannabis Marketing Content
There’s a secret hidden in ALL our brains that you can use for cannabis content marketing. Did you know that we’re all ruled by a super powerful hormone? It’s true. This hormone dominates decision-making, especially split-second choices like the ones digital users are making every day. Decisions like “click,” “like,”…