PR is still a critical component of any cannabis brand’s consumer product strategy. And you might find that PR is expensive, so you might ask yourself, “how can I get PR for my cannabis business?” There are two reasons to ask this question. The first is you want to hire a PR professional in-house, the second might […]
The holiday season offers an excellent chance for cannabis consumer packaged goods (CPG) brands. It is an opportunity to increase visibility, connect with customers, and increase sales. This blog post will discuss how cannabis CPG brands can use public relations strategies to their advantage during the holiday season. Cannabis marketing and PR strategies can help […]
Should your cannabis company double down on a marketing or PR campaign during 420? It’s popular for marketing firms and PR agencies to develop elaborate campaigns during this famous cannabis holiday. But is it worth it? Maybe. Who Are Your Cannabis Customers? It depends on what kind of cannabis business you have and who your […]
The cannabis industry is growing at a rapid rate, and cannabis-related products are being introduced to the market daily. As a result, cannabis PR firms have become increasingly popular for cannabis businesses looking to establish themselves as thought leaders in the cannabis industry. The first step to getting cannabis PR is hiring a cannabis PR […]
There’s a secret hidden in ALL our brains that you can use for cannabis content marketing. Did you know that we’re all ruled by a super powerful hormone? It’s true. This hormone dominates decision-making, especially split-second choices like the ones digital users are making every day. Decisions like “click,” “like,” “retweet,” and “buy” and “subscribe” […]
Cannabis companies have so much to consider, such as when should a cannabis company new to PR start looking for an agency?
Cannabis business marketing & PR experts: Meet San Diego-based Laura Wilkinson Sinton, cannabis dispensary expert, and consultant.
Fall 2022 buying season is filled with uncertainty for consumers, Google searches give us key insight into consumer mindsets.
Standing out from the masses in the competitive world of CPG launches is a real challenge. These 3 tips will get your wheels spinning.
%%primary_category%% Meet Jake Wall, Human-Centered Design innovator at cannabis beverage Maison Bloom, sharing his cannabis branding insights.
