Cannabis PR Crisis Planning Primo PR
,

5 Steps to Cannabis PR Crisis Planning

For most cannabis brands, it's not a matter of IF there will be a cannabis PR crisis, it's a matter of when. The cannabis industry is in it's most nacsent stages. The regulations are ever-changing, the research is emerging and the deals are…
Preparing For A Changing Cannabis PR Media Landscape

5 Ways Cannabis PR will Change in 2020

How should companies prepare for cannabis PR in 2020 with an ever-changing media landscape? While the cannabis industry shows no sign of slowing down, the media landscape has seen some dramatic changes in the last year, and that affects even…
cannabis social media
,

The Highs & Lows of Cannabis Social Media

There are some winning examples of cannabis social media - some things to think about if yours isn't one-YET.
Cannabis social media

The Best Kept Secret in Journalist Relations

It's no secret that social media is relevant to cannabis brands. As I write this, Instagram is the social media darling of cannabis and lifestyle brands. Subject to change pending finicky social media trends. In the meantime, I'd like to bring…
cannabis public relations

Is A Press Release Worth It?

Is the press release dead?  For years now, that question has been hanging over the public relations/journalism world. And the question is a fair one - when millions of press releases are issued daily, often without consideration of the journalists…
cannabis marketing and pr agency
, ,

What Cannabis Businesses Need To Learn From Consumer Brands - Fast

The stats are in: cannabis is the next "big" economy. Cannabis sales topped $6.7B in 2016 and by 2020, California's cannabis market alone will top that number. Not too long ago, "marketing" to cannabis users was an easy proposition, there…
cannabis branding for entrepreneurs

3 Cannabis Branding Tips for Businesses Preparing for Adult-Use

Cannabis Branding Is About To Become Extremely Important To Cannabis Entrepreneurs Adult-use marijuana is on the ballot and in the minds of thousands of people in the United States this fall. Adult-use, especially in California, because of…
cannabis marketing stats

How Much Should You Spend on Cannabis Marketing?

How much should you use for cannabis marketing budgets? You can see the cannabis market changing daily and yet we haven't even reached anywhere close to a zenith in cannabis purchases. It's easy to be lulled into thinking that a growing market…
Cannabis PR

5 Tips Pre-Pitch Public Relations Tips for Cannabis Businesses

Are you ready to get press? Before you invite the press consider these  pre-pitch public relations tips for your cannabis business.    Brush up your social profiles.  No matter what your brand or your industry you always want to present…
Cannabis PR

How to Inspire Advocates in Cannabis Marketing

Marketing to influencers and advocates is all the rage, fueled in large part by social media. In cannabis marketing, it's particularly important. But if you've ever developed a campaign with influencers and/or advocates, you know it can be…