Posts

Cannabis Influencer Campaigns: 5 Steps to Success
Cannabis PR has a number of tools in its tool belt, one of them is cannabis influencer partnerships. In cannabis, influencer marketing is establishing a significant place in the mix. When we see some of these campaigns, a little part of our…

11 Twitter Accounts Every Cannabis CEO Should Follow
Cannabis CEOs have challenging jobs. You're in the fast-moving cannabis business, so you're also in the business of understanding trends and our industry. For that reason, we put together a shortlist of our favorite cannabis Twitter accounts,…

3 Tips for Cannabis PR Success
Achieving cannabis PR success is possible -Now is a great time to take stock to define what success looks like.
With the hectic tradeshow season behind us for the year, you're probably sitting down to do some planning for next year (finally!) If…

Turning Cannabis Event Marketing into Public Relations Opportunities
As of today, there are 108 cannabis tradeshows and expos around the world listed on our conference resource. It's near impossible to go to them all and more importantly when you do choose one, how do you turn an event into a PR opportunity?
We're…

What To Look For Before Hiring A Cannabis PR Firm
We know, hiring a cannabis PR firm can be daunting. With increasing frequency, we're hearing stories from cannabis colleagues who have experienced "bad PR." What should you ask before hiring a cannabis PR firm? We truly believe many of these…

9 Reasons Every Cannabis Company Needs PR
Public relations isn't new, but cannabis PR hasn't been around very long. You've probably heard that particularly because of limited advertising options, PR is an excellent investment in your company. But maybe you're still wondering what you…

5 Steps to Cannabis PR Crisis Planning
For most cannabis brands, it's not a matter of IF there will be a cannabis PR crisis, it's a matter of when. The cannabis industry is in it's most nacsent stages. The regulations are ever-changing, the research is emerging and the deals are…

5 Ways Cannabis PR will Change in 2020
How should companies prepare for cannabis PR in 2020 with an ever-changing media landscape? While the cannabis industry shows no sign of slowing down, the media landscape has seen some dramatic changes in the last year, and that affects even…

Is A Press Release Worth It?
Is the press release dead? For years now, that question has been hanging over the public relations/journalism world. And the question is a fair one - when millions of press releases are issued daily, often without consideration of the journalists…